![]() ![]() “I’ve been drinking this stuff and, yes, I promoted it,” he said. He also began growing frustrated with the current energy drink selections - even though he was endorsing some of them. Once that realization hit, Busch starting following a stricter workout regimen and eating plan. These are his “Tom Brady years,” Busch has frequently said - a reference to when Brady began to take care of himself like a machine in order to extend his career. He claims to have consumed at least one per day for the last 12 years, beginning when NOS first appeared on his car in 2008.īut in recent years, as the 35-year-old began to see the clock ticking on his career, he grew more cognizant of what he was putting into his body. “But I also did it for the consumer so they know there’s another option out there that gives them a healthier choice than the shit they’re currently drinking.”īusch is a connoisseur of energy drinks, if there is such a thing. I’m an energy drink drinker, and I want to drink something that I like to drink, that tastes good and that I feel is healthier for me than the shit that’s out on the market. “OK, well, I don’t need the money! You’re right! But this isn’t for me to have money. “People are like, ‘Why the hell would you do this? What do you need the money for?’” Busch said. Suddenly, Busch was pushing the drink everywhere he could - on his social media feeds, his clothing, at Super Bowl parties, in media appearances, in media photographs (like the image above).īut what the hell is it? And why does it exist in the first place? Busch celebrated with a Monster in victory lane at Homestead-Miami Speedway in January, Rowdy Energy suddenly seemed to drop out of the sky with little fanfare or explanation. The latter seemed to come out of nowhere. That’s not going to happen.”Īs the 2020 NASCAR season prepares to open with Sunday’s Daytona 500, Busch has gained two labels since his last points race in November: “Defending Cup Series champion” and “entrepreneur.” In the midst of research for his own energy drink, Busch made a vow on the spot: “We are not going to be that guy. “It was like, ‘What is this shit? How did people develop this and think they could put this on a shelf for people to buy? Are you kidding me?’” “Some of them, dude, it was like Satan’s piss!” Busch said, voice rising to a near-yell as he recounted the experience. ![]()
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