![]() ![]() The energy industry of course hasn’t adopted the most suitable communication style. They are no different from you they care about a healthier planet just like everyone else. ![]() They know their field inside and out and the potential that lies in the transformation of the energy sector. These are also the people who understand that sustainable – and effective – change takes time. Fair enough, yet a closer look reveals that energy companies comprise innovators, engineers, skilled workers and managers, whose work makes possible the many things we need, demand and enjoy. So we tend to see the energy companies as a faceless power and have difficulty seeing them in a positive light. Perhaps it’s time to take the energy sector out of anonymity and put a face on the work we do.Įnergy companies are predominately viewed as the perpetrators of climate change. ![]() Taking energy for granted, we don’t engage directly with those that bring us electricity and heat. As always, the intangible is easier to blame than those things we can touch, although energy is accountable for only 25% of global emissions. Energy in comparison is an intangible asset for most of us. We love the comfort of our cars, the taste of a nice ribeye steak, or the pleasures of a paradise beach in Thailand, so we are less likely to examine these things, despite the CO2 footprint they leave. Now with global warming at the top of the public opinion agenda, we are looking for the responsible parties to turn to for answers. Until recently, we’ve never thought twice about energy, or who supplied it. Our lives are powered effortlessly, whether at home or on the go. We switch on the lights, charge our phones, turn up the thermostat. ![]()
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